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1-7月社会消费商品和服务零售总额同比增长2.6%_我的网站

A |     　　讯 据商务部8月20日消息，商务部消费促进司负责人谈2026年7月我国消费市场情况。

B |     (ECNS) -- Chinese short-drama platform Hongguo Short Drama has announced new rules for AI-generated characters, seeking to curb the repeated use of similar-looking faces across different shows and make characters more distinctive.    Viewers have complained that protagonists in some AI-generated short dramas look strikingly alike. In several shows featuring middle-aged female leads, characters share similar eyebrows, double eyelids and lip shapes, and even their smiling and crying expressions closely resemble each other.    Under the new rules, creators are encouraged to develop more distinctive character designs and avoid using highly similar faces across different dramas. Characters within the same show should also be clearly distinguishable. Hongguo said it will launch a campaign targeting frequently reused AI faces, homogenized content and improper use of materials, while asking creators to review and revise problematic works.    Separately, Douyin’s Short Drama Creator Center launched a pre-screening tool for AI-drama copyright holders and production teams on Aug. 3. The tool is designed to identify potential risks before a work is released, including likeness-rights and copyright issues involving source materials.    (By Intern Yang Hongran, Zhang Dongfang)                    。　　今年以来，我国消费市场保持向新向优发展态势，市场规模稳步扩大、发展质量不断提升。1-7月，社会消费商品和服务零售总额同比（下同）增长2.6%；社会消费品零售总额28.77万亿元，增长1.2%，其中除汽车以外的消费品零售额增长2.7%。　　一是商品消费提质升级。7月份，商品零售额增长0.5%。

C | 基本生活类商品增长平稳，限额以上单位粮油食品、饮料、日用品零售额分别增长5.3%、3.5%、1.8%；部分升级类商品增长较快，限额以上单位通讯器材、文化办公用品、化妆品零售分别增长20.4%、7.4%、6.8%。　　二是服务消费亮点纷呈。暑期服务消费潜力充分释放。1-7月，服务零售额增长5.0%，持续高于商品零售额增速。

D | 其中，餐饮收入增长2.6%；旅游咨询租赁服务、文体休闲服务零售额增长超过10%。暑期档电影火热，7月份电影总票房超50亿元，增长超过20%。　　三是新型消费蓬勃发展。消费品以旧换新带动绿色、智能消费增长。7月份，新能源乘用车零售渗透率65.1%，再创历史新高。商务部商务大数据显示，7月份重点平台具身智能机器人销售额增长95.1%，外骨骼助力器销售额增长39.5%，运动相机销售额增长24.7%，扫地机器人销售额增长19.4%。　　四是城乡结构持续优化。1-7月，乡村消费品零售额3.8万亿元，增长2.4%，增速比城镇快1.3个百分点。县域消费市场动能不断加强，包含镇区和乡村的县乡消费品零售额占社会消费品零售总额的比重达39.1%，比上年同期提高0.3个百分点。版权申明：凡注有“”或电头为“”的稿件，均为独家版权所有，未经许可不得转载或镜像；授权转载必须注明来源为“”，并保留“”的电头。    。

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